According to the latest research from Canalys, the global smartphone market has experienced its third consecutive quarter of growth, with a year-on-year increase of 12%. During this period, 288 million new smartphones were sold. Samsung remains the global leader with an 18% market share, largely due to its strategic focus on high-end smartphones. Apple holds the second position with a 16% market share, followed by Xiaomi in third place with a 15% share, showing the fastest growth among the top five with a 27% year-on-year increase. Vivo completes the top five, with a 9% market share.

These figures are also relevant for the secondary market. Current market shares provide insights into the potential availability of used devices in the future, as the circulation of new devices typically results in more pre-owned models entering the secondary market.

Premium Products and Innovation at Samsung and Apple

The secondary market for used devices is notably dominated by Samsung and Apple, which together account for 34% of the total market. This leaves a substantial 66% of the market largely untapped. Notably, Xiaomi is increasingly focusing on refurbishing used devices, with GestPointGSM as a key European partner. However, the role of brands like vivo and other Chinese manufacturers in this market is less clear.

Used Android devices, in particular, are popular in Africa and Asia. However, selling these devices can be challenging because not all are compatible with local networks. To address this, tools like PrologMobile offer services to check whether a device’s radio modem is compatible with local networks, ensuring that consumers purchase devices that will work in their region.

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